Award-Winning

Paid Search (PPC) marketing is constantly evolving. Rising costs, new technologies, and the rise of cross-channel marketing has made it increasingly complex and competitive. Our focus on the brand, combined with the right mix of strategy and tactics, has enabled us to consistently improve our clients’ performance.

Our Capabilities

• Strategic account builds based on a single or multi-step sales funnel objective
• Intent-focused research for keyword generation, ad messaging, landing pages, and bid optimization
• Leverage mobile and geographic bid-modifiers
• Ad extension strategies to capture full reach of ad real estate
• A/B testing to determine the best possible ad combinations
• Integration with other marketing channels and programs
• Restructure and scaling of existing campaigns

Our Approach

Paid search can be costly and you need to constantly optimize and update your campaigns to succeed. Rather than viewing paid marketing as a just a quick, easy way to drive traffic to a site, we focus on finding profitable niches and integrating proper measurement systems. We work hard to integrate PPC into other marketing channels and ensure that it is consistent and aligned with the brand.

Many sites are put together on an ad hoc basis, piece by piece with pages that don’t function together. E-commerce sites built like this are limiting performance with missed keyword opportunities and a poor user experience that prevents visitors from converting. We work with clients to organize their site around a central goal, with each page performing a function that serves the whole.

Our Capabilities

• An in-depth understanding of your business needs
• A detailed strategy and implementation roadmap
• Site and penalty audits to uncover any technical issues that could be derailing your performance
• An analysis of keyword volume and competitor tactics; identification of new keyword opportunities
• Ongoing optimization for new products, categories and content
• Site information architecture development
• Proper execution on the strategic roadmap including overseeing design and development teams to ensure implementation success

Our Approach

We dive deep into our clients’ businesses and gain a strong understanding of the market, customers opportunities, and challenges. We architect site structures that capitalize on keyword opportunities. This knowledge, when combined with our unique approach and detailed technical SEO audit process, leads to a strategy and implementation plan that ensures a site ranks well in search engines, delivers high conversion rates, and offers a superior user experience.

There are thousands of web developers out there, and then there are people that design web sites with the intent to work as a 24/7 salesman for your business. We pride ourselves on being the latter of the two…

Social media is the most popular online activity, with 74% of US adults using social networking sites. People are spending more time on social media than anywhere else online making it a highly effective channel for brands seeking to find and acquire new customers. With multiple social networks and a variety of ad types and formats, the challenge for brands is how to unlock the full potential of social media advertising.

Our Capabilities

• A detailed plan and roadmap for acquiring high-value customers
• Ability to develop and identify effective creative executions
• Highly structured approach to testing and scaling the best performing ad imagery, headline and targeting
• Identification of high-value audiences through Custom Audiences, Lookalikes and extensive audience testing
• An analysis of the most profitable audiences to provide the best possible ROI
• Knowledge of advanced ad platforms and technologies to maximize efficiencies
• Strategies to expand and engage your mobile app’s user base to drive ROI for your business.

Our Approach

We work with clients to identify high-value customers while lowering costs on today’s most popular social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms. We take a very structured approach, identifying niche opportunities to quickly identify sweet spots and deliver the best ROI. We increase profits for our clients by keeping costs down and ensuring they don’t spend more than they need to.

We built a powerful framework to identify customers in real-time and confidently predict their propensity to convert.

Data Segmentation

Our reporting provides our marketing teams with real-time predictive scenarios, improving the relevance of their campaigns and sales initiatives – ensuring the right customers get the right messages at the right time. These actionable datasets increase the odds of discovering target audiences.

Closed-Loop Reporting

This framework integrates online and offline marketing data, so that our media buyers optimize performance based on company-level, data-driven feedback. Personalized mapping and visuals provide clear reports with best practices to help each team improve sales performance.

Clickstream Analytics

The Clickstream client portal pairs consumer behaviors with target audience profiles, allowing our marketing teams to analyze and customize consumer experiences. Within the portal we can also manage ad creation, placements, bids, budgets, and creatives, running side-by-side comparisons to continuously optimize our advertising.